Our Commitment



Advantage Merchandising Services (AMS) commits to continually provide its manufacturers and retailers a hands on quality approach to meet their in-store set-up and service needs on a national level.  With over 100 years of retail management experience, our teams perform the highest quality of counter maintenance, display installations, special promo coverage, integrity checks, inventory maintenance, and more.

Our mission to our partners are to provide only the highest quality level of workmanship to make your company more efficient and to improve your bottom line.  Our goal is to strengthen the business with professionalism and integrity, and to not accept any compromise in the process.  Our nationwide field organization and installation merchandisers reach across the United States (including Hawaii and Alaska), Puerto Rico, and Canada. At AMS, our management staff is a cut above the rest because it consists of both marketing AND retail service personnel.


 Service and Set-up Program


All service and set-up programs can be custom tailored to fit the needs of any manufacturer.  AMS can service retail accounts on either a weekly, bi-weekly or monthly schedule.  We can meet each individual products need, depending on sales volumes and service requirements.

A routine AMS in-store service call consists of:

  • Straightening all counter stock
  • Replacing and filling all P.O.P. material
  • Replacing and correcting defective display units
  • Product replenishing
  • Assisting in credits and damage returns
  • Performing an on-hand product inventory (including back stock)
  • Placing needed stock orders for replenishment

AMS requires Store Visit Approval Forms to be completed.  This includes:


  • AMS merchandisers have a set-up approval sheet signed by a member of store management on all projects.  This confirms that work has been completed to the satisfaction of store management.
  • A photo of the completed job is always taken to verify that the job was properly completed.


  • Signed services approval forms are available for each store visit.
  • Monthly reports are available at month end to summarize the month’s service activity.  These reports are very useful to pinpoint areas of success or areas of concern.
  • Any of the above approval forms can be custom tailored to exactly fit the needs of the manufacturer or retailer.

Carpet Trim


Services at a Glance


The following is a list of the general services we provide:

Buybacks Display Assembly Product Assembly
Competitive Shops Display Installation/Resets Product Blitz
Contractor Breakfasts Integrity Checks Product Conversation
Counter Maintenance Inventory Maintenance Product Labeling
Defective Handling New Store Sets Product Knowledge Sessions
Demos Order Writing Seasonal Projects
Department Stocking P.O.P. Replenishment Surveys (All Types)

Special Projects


Special Projects Team is the name given to the AMS team of special installation specialists.  These teams are available throughout the country to install display that require a higher level of skill.

The Special Projects Team frees up both the retailer and the AMS Area Representative to continue doing their normal merchandising functions.  Special Projects Team is also used on special projects that have priority completion deadlines.

The Special Projects Team also provides help with special projects which include:

  • Store Display Installations
  • Seasonal Projects
  • Inventory Integrity Checks
  • Product Labeling
  • Special Display Assembly
  • Manufacturer Blitz Programs
  • New Product Conversion
  • Special Competitive Shops
  • Buybacks
  • New Store Set-ups


AMS merchandisers have proven that they can be more consistent on their service calls than factory employees.  Where a factory employee usually have dual roles in both sales and services (sales taking priority), at AMS our merchandisers are service and set-up only allowing them to focus on their priorities without any other project interruptions. AMS merchandisers also track their performance daily and are required to complete a Store Visit Approval Form, this way projects are completed in a timely manner.

By using AMS, manufacturers will be able to easily track project costs and budgets.  To keep costs down, AMS can complete most special requests on a regular service call, where a factory employee would take longer to complete, and have no time schedule for these calls.  AMS has fixed cost for service and special projects with no hidden extras, allowing manufacturers to know exactly from month to month what their service and set-up costs are.  AMS can also cost less than using a direct employee when you consider salary, benefits, travel time, and travel expenses.

Top Manufacturers


The following is a list of manufactures that are partners of Advantage Merchandising Services:

Ames Tools GE Silcones Lithonia Lighting
APEX Tool Group GE Lighting Livingston Seed
Bali GE Appliance M-D Building Products
Baron Manufacturing Graber National Manufacturing
Black & Decker Hamilton Products Newell/Rubbermaid
Birdwell Cleaning HY-KO Products Plantation Seed
Bulldog Irwin Spectrum Brands
Campbell Chain Jandorf Springs Windows Fashions
Cooper Lighting Jenn-Air Samsung
Dewalt Jiffy Seed Stauffer Glove & Safety
Electrolux Kenney MFG Universal Forest Products
EZ Painter Kitchen Aid Welcome Industries
Ferry Morse Seed Koch Industries Wellington Rope
First Alert LG Electronics Whirlpool
Florim USA Levolor.Kirsh

LED Light Bulb Display

Top Retailers


The following is a list of retailers that Advantage Merchandising Services does either set-up or service or both:

Home Improvements General Merchandising General Merchandising (Con’t)
Ace Hardware Ann & Hope Walmart
Do It Best Bed Bath & Beyond
Family Farm & Home Big Lots Food
Ganahl Lumber Costco Kroger
Home Depot Fred’s
Lowe’s Kmart Office Supply
Menards Meijer Office Max
Orchard Supply Michaels Staples
Sears Hardware Old Time Pottery
Tractor Supply Co. Roses  Distributors
True Value Sam’s Club  Orgil
Value Home Center Sears

Hardware Display


What makes us stand out?

How about a management team with over 100 years of retail service expertise?

Perry Rachel Ken Ehlen
CEO President
Kevin Williams Lee Verette
Director of Communications and Technology Director of Field Personnel
Tyler Rachel Brock Ehlen
Quality Control Supervisor Chief Financial Officer
Brad Ehlen Justin Rachel
Business Development Manager Special Project Supervisor

Size (1500 Field Personnel)

How about a nationwide field organization of service and installation merchandisers calling on retail accounts across the United States, including Alaska and Hawaii, Puerto Rico and Canada.


Our management staff consists of Marketing and Retail service personnel.  Regional Managers and District Managers supervise our field force.

Regional Management

D. Herndon T. McKinney E. Mitter
Western Division South Central Division Northeastern Division
L. Verette C. Stephenson J. Simpson
North Central Division Midwestern Division Southeastern Division

Custom Blind Display